When used well and with caution, search engines can be a very effective search tool for finding company and industry information.

Usually, a simple search using a search engine such as Google will lead you directly to company websites. Take care to check you find the official company website you are seeking. Make use of the Advanced Google Search functions to do broader product or industry searches. It can be helpful to use the filters to restrict your searching to a geographic region or to a file type (many reports are uploaded to the web in PDF format). Google Scholar won't necessarily be helpful when searching for this kind of information as it indexes primarily scholarly literature.

Company information

Company websites may offer important information to help you begin your research. Many companies provide access to their latest annual report (sometimes previous reports) and financial statements. It is important to note that company websites are usually designed to promote the organisation and its products.

Search engines such as Google are the most effective way of finding company websites. 

Look for sections labelled:

  • About Us
  • Investor Relations or Investors and Media
  • Corporate Information
  • Company Information or Our Company
  • Company News
  • Publications.

Other websites that you may like to search are:

Industry information

There are a number of websites that offer industry information.

Other websites

You may also find the following useful: